Bitcoin gained new momentum this week after Vanadi Coffee, a small Spanish coffee chain with just six outlets in Alicante, revealed plans to invest up to €1 billion in Bitcoin. In a June 29 filing, shareholders approved a strategic shift to adopt BTC as the company’s primary treasury asset.
The decision makes Vanadi the largest publicly listed Bitcoin-holding company in Spain, surpassing traditional firms in market influence despite its modest footprint.
The company acquired 20 more Bitcoins this month at an average price of €93,444, raising its total holdings to 54 BTC. These digital assets, now valued at roughly €5.8 million, are held securely with Spanish crypto custody provider Bit2Me.
Vanadi’s board emphasized the shift in its filing, stating it intends to follow the path of MicroStrategy in the U.S. and Metaplanet in Japan by accumulating BTC long-term.
Stock Triples as Market Reacts to Bitcoin Pivot
Since the announcement, Vanadi’s stock price has surged more than 200% on BME Growth, Spain’s exchange for small- and mid-sized enterprises. Investors are viewing the Bitcoin strategy as a bold but timely response to the company’s €3.3 million loss in 2024, which marked a 15.8% year-over-year increase.
The pivot to Bitcoin is now central to Vanadi’s turnaround plan, with the board describing the move as a complete overhaul of its business model. In the translated statement, Vanadi said it “redefines its business model and will use Bitcoin as its main reserve asset, accumulating large amounts of Bitcoin as part of its treasury.”
The firm is reportedly in talks with a local software company and international investor Alpha Blue Ocean, which has deployed over €1.5 billion globally. Both may contribute capital to support the Bitcoin acquisition plan.
Key Highlights:
Vanadi Coffee has acquired 54 BTC to date
Average buy price for June BTC tranche: €93,444
Stock has surged 200% in 30 days post-announcement
Bit2Me is acting as BTC custodian for Vanadi
Bitcoin Price Holds Above $106K – What’s Next?
As Vanadi commits to BTC, Bitcoin is trading at $106,850, down 0.72% over the last 24 hours. Price action remains range-bound below key resistance at $108,980 and the 50-period EMA at $107,257.
Technical indicators suggest neutral-to-bearish momentum, keeping Bitcoin price prediction weaker. MACD remains below the signal line with red histogram bars, reflecting consolidation fatigue. Traders are watching for a breakout above $109,000 to revive bullish sentiment, which could open doors to $110,448 and $111,944.
On the downside, failure to hold $106,450 may trigger a move toward $104,840. Until volume picks up, Bitcoin is likely to remain stuck in this narrow range.
Whether Vanadi becomes the “Tesla of Spain” remains to be seen, but the bet on Bitcoin is already shaking up both the Spanish equity and crypto landscape.
BTC Bull Token Nears $8.8M Hard Cap as Presale Enters Final Hours
With Bitcoin trading near $105,000, investor focus is shifting toward BTC Bull Token ($BTCBULL), a rising altcoin that is nearly fully allocated during its presale. As of today, the project has raised $7,844,655of its $8,873,431 target, leaving under $1 million to be raised before the token price moves to the next tier.
Currently priced at $0.002585, early buyers have a limited time to enter before the subsequent price increase takes effect.
Bitcoin-Linked Tokenomics and Burn Mechanism
BTCBULL ties its value directly to Bitcoin’s price through two smart systems:
BTC Airdrops: Distributed to holders, with priority for presale participants.
Supply Burns: Triggered automatically when BTC rises in $50,000 increments.
APY: 55% annually
Lockups: None
Liquidity: Immediate
Total Pool: 1,925,149,417 BTCBULL
This staking model appeals to both DeFi veterans and newcomers seeking hands-off income. With just hours left and the hard cap nearly reached, momentum is building fast. BTCBULL’s blend of Bitcoin-linked value, scarcity mechanics, and flexible staking is fueling strong demand. Early buyers have a limited time to enter before the next pricing tier activates.
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